This probably shouldn't even count as a "post" but I have to write these things down so when I'm 84 (or next year) and I can't even remember my kid's names, I'll have this to look back on.

Jacob just came in to talk to me about marketing.

He said "Have you seen Publix's logo?" I told him that Publix was my very favorite place so of course I had.

He said, "What about CVS?"  Yes, indeed I have.

"Well," he said, "those are just plain CVS letters on there."

"Yes, they are. That's the store's name. What else would you have them put up there?" I asked.

"Like Walgreens. That's a great one. It's in cursive. So people want to go in there because they think they have fancier things because the name is in cursive."